Hyundai Motors
India’s ace female golfer Aditi Ashok has inked a two-year brand representation deal with Hyundai Motor India. The brand will avail the services of the Arjuna Award winner golfer to strengthen its voice, spirit and innovative approach.
Aditi Ashok will also help Hyundai Motors further prioritize customer interests and create fresh opportunities for the brand. As part of the two-year association Hyundai will work closely with Aditi representing HMIL’s Young & Progressive Imagery, the automobile brand has stated in a Press note.
“It is a moment of great pride for us to announce this association with Aditi Ashok, one of the youngest and finest golfer players in India today,” said Seon Seob Kim, MD & CEO, Hyundai Motor India Limited.
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Geared and set to begin a perfect drive with Hyundai! @HyundaiIndia #BeyondMobility #WomenGolfer #Hyundai #HyundaiIndia #Golf pic.twitter.com/Y1VFz8ct5s
— Aditi Ashok (@aditigolf) December 22, 2021
“Our association with Aditi Ashok reflects our vision to inspire people, especially women in sports to be their true self and stand by their choices. Our commitment towards creating a gateway of opportunities for emerging talent has been a key focus this year.
“We are consciously advancing in creative formats to craft pathbreaking experiences, through a series of innovative consumer engagement programs”.
The partnership will be leveraged through a series of initiatives such as creating digital bytes and stills capturing her winning stories that will help consumers enjoy Golf more.
Hyundai is celebrating the spirit of Indian women sportspeople who are challenging the stereotypes and setting new benchmarks becoming inspiration for millions of women. Sportspeople of such calibre defy pre-existing norms and build a new horizon for themselves.
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