The German luxury car brand Audi has continued its association with Virat Kohli, the Indian cricket team skipper and country’s biggest brand association. A passionate Audi lover, Kohli has been the Brand Ambassador of Audi India since 2015. His association with the elite automobile car dates back 2012.
Virat loves the drive experience of Audi cars and has expressed his fondness for these fine automobiles on several occasions.
“Whether it’s behind the steering wheel or on the pitch with a bat in the hand, performance, consistency and technique are what define perfection. I have been an Audi fan even before I was formally associated with the brand. Audi cars reflect elegance and sportiness, which resonate perfectly with my personality.
“I am extremely delighted to continue my association with Audi India and be a part of the brand family. It is safe to say that my relationship with Audi India is more of a test match than just a T20”, said Virat Kohli.
“Audi India has been associated with Indian cricketers for many years. We are extremely happy to continue our association with Virat Kohli as he perfectly embodies the progressive premium image of brand Audi said Balbir Singh Dhillon, Head of Audi India.
“He (Kohli) has been a part of the Audi India family for more than half a decade and is clearly a great fit for the brand, as both exemplify brilliant innovation in their performance. With this continued association, we look forward to an even more exciting journey going forward.”
Virat has been an integral part of Audi India’s marketing and social campaigns over the years. He has featured extensively in campaigns like #TogetherWithAudi, #MovingForward and a few product launch campaigns. He also owns a number of exciting Audi models.
The Indian skipper’s continued alliance with the Audi brand includes advertisement campaigns, social media engagement and event collaborations. Virat Kohli and Audi make for the perfect team and together, look forward to hitting it off clear out of the ground.
Virat Kohli once again India’s most valuable celebrity brand icon
