ICC announced two vital deals on Day One of World Test Championship final

ICC has named GoDaddy as the official sponsor for the World Test Championship Final. Courtesy: ICC.



The International Cricket Council has announced two vital partnerships for the World Test Championship Final even as rain washed out entire proceedings on the opening day at the Rose Bowl, Southampton. Continuing downpour didn’t even allow toss to take place between India and New Zealand.

Jacob Creek was named the official wine partner for the WTC Final, while GoDaddy was announced the official sponsor.

GoDaddy will be the global platform of the ICC Men’s Cricket World Cup to drive even greater awareness, amongst tournament viewers and cricket enthusiasts, about the benefits for small business owners and entrepreneurs of creating a powerful online identity to help their ventures grow.

Campbell Jamieson, General Manager, Commercial at the International Cricket Council said: “We are excited to partner with GoDaddy for the Cricket World Cup 2019. GoDaddy has, for a long time, been a formidable supporter of sport in India and around the world and has successfully leveraged the influence of sports to empower and inspire entrepreneurs. Our partnership with GoDaddy connects their entrepreneurial zeal with the year’s biggest sporting extravaganza, which I know will be a winning combination.”

Commenting on the partnership, Nikhil Arora, Managing Director and Vice President, GoDaddy India said, “The Cricket World Cup tournament is a platform that offers a convergence of players, fans and communities. It is one of the biggest global phenomena, bringing people together across the globe, and is a perfect place for us to create awareness about the ease and affordability of GoDaddy’s online product and service offerings.

“We aim to use our partnership with ICC to tap cricket enthusiasts from all over the world, educating them about the benefits of digital adoption.” He also added that, “Cricket in India is a favourite sport. It is viewed in every nook and corner of our country, giving us an opportunity to reach our audiences, including in the Tier II & III markets, helping entrepreneurs and small business owners bring their ideas to life online.”


Australia’s number one bottled wine brand Jacob’s Creek has been announced as the official wine partner for the inaugural ICC World Test Championship Final.

As the official wine partner for the hugely anticipated ICC World Test Championship Final between India and New Zealand, Jacob’s Creek will have exclusive pouring rights for the event, branding at in-stadia bars, stadium and digital broadcast advertising.

Jacob Creek will be the official wine partner for the ICC World Test Championship Final. Courtesy: ICC

The event will kick-start a long-term strategic partnership for Jacob’s Creek with the ICC for the next three years.

Eric Thomson, Global Marketing Director for Pernod Ricard Winemakers says: “Jacob’s Creek has a long-standing connection to the world of sport, and we’re excited to be working with the ICC to connect with cricket fans and wine lovers through this inaugural event.”

“As we progress into 2021, sport has never been more important, and supporting sport has also never been more important. As a wine brand that is all about connecting people, Jacob’s Creek is proud to partner with the ICC to bring people together in a celebration of cricket.”

Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, “India’s fervour around cricket is well known and Jacob’s Creek partnership with ICC is the perfect opportunity to celebrate Indian Cricket Team’s success of reaching the finals of World Test Championship. We are excited to be a part of this momentous occasion in cricketing history and for our association with ICC in the years ahead.”

Anurag Dahiya, ICC’s Chief Commercial Officer says: “We are delighted to partner with Jacob’s Creek for the ICC World Test Championship Final as we kick start our long-term partnership. With its rich heritage and award-winning portfolio, Jacob’s Creek joins leading global brands that have benefitted immensely from their association with our events.”