IPL 2021: JSW Group stays Principal Sponsor of Delhi Capitals

The JSW Group will stay as the Principal Sponsor of the Delhi Capitals for the next three seasons of the Indian Premier League.

Indian multinational conglomerate, JSW Group, which also co-owns the Delhi Capitals team, had stepped in last year when it was difficult to get appropriate sponsorship values due to the Covid-19 pandemic. Incumbent lead sponsor Daikin Air-conditioners had abruptly ended its association with the IPL franchisee as the IPL 2020 was moved to the UAE.

Delhi Capitals have today (on Friday) announced that the JSW Group will continue to be the team’s Principal Sponsor for the next three years (2021–2023).

As part of the deal, the JSW insignia will be sported on the front of the team’s jersey, and complemented by in-stadia branding of the diverse JSW product portfolio during the IPL.

“I am delighted that we continue to deepen our association with the JSW Group. We share the same ethos and philosophy, and that makes our franchise one of the most formidable brands in the IPL. I am confident that this association will be a fruitful one for our team,” said Kiran Kumar Grandhi, Chairman & Co-Owner, Delhi Capitals.

Parth Jindal, Co-Owner, Delhi Capitals, and Managing Director, JSW Cement and Paints, Founder Inspire Institute of Sport and Director JSW Sport added “IPL continues to attract the world’s best talent from the sport, making it a globally respected and aspirational brand, attracting a number of national brands with a global recall value. While the league sponsorships consisted of a number of new age enterprises from the Tech space, they were complemented by well-established national brands such as ourselves.

“This varied combination of brands is a testament of how the IPL as a single platform provides the best outreach into a very diverse demographic. This is a unique proposition that no other Indian origin platform can provide.”

The Board of Control for Cricket in India, in spite of the recent spike in Covid-19 cases, is determined to stage the IPL in the country. That will bring in additional value to all the brands associated with the league.