Kent RO to partner Sri Lanka Cricket for T20Is versus India

Kent RO will be the Sri Lanka team’s ‘Back of Jersey’ branding partner during the T20I series against India in July.
Kent RO will be the Sri Lanka team’s ‘Back of Jersey’ branding partner during the T20I series against India in July.

Sri Lanka Cricket announced on Tuesday that Kent RO, India’s leading water purifying solutions manufacturer, as the national team’s ‘Back of Jersey’ branding partner during the T20I series of the India Tour of Sri Lanka 2021.

Kent RO is at the forefront of developing technologies to provide the best in the industry solutions to its consumers for water purifiers and other products. It is also the largest producer of RO water purifier and other water purifier solutions and a market leader in water purifiers.

The T20Is will be played on the 21st, 23rd, and 25th July at the RPICS in Colombo.

Commenting on the partnership, Ashley De Silva, CEO of Sri Lanka Cricket said, ‘We are extremely happy with Kent RO’s partnership with Sri Lanka Cricket and consider this partnership in high esteem as these are the kind of relationships which helps shape the forward journey of Sri Lanka Cricket.’

Expressing his views on the company’s latest sport sponsorship, Mahesh Gupta, chairman and managing director of Kent RO Systems Limited said, “We are happy to be associated with the India-Sri Lanka Cricket T20 series and come in as the ‘Back of Jersey’ branding partner of the Sri Lanka T20 team. We wish both teams the very best. Kent Ro Systems Limited will continue to be closely associated with cricket in its different formats, be it IPL or bilateral series.”

The partnership between Sri Lanka Cricket and Kent RO was facilitated by the India-based Alliance Advertising, which acquired the rights of the Sri Lanka national team’s ‘Back of Jersey’ Branding for the India tour of Sri Lanka 2021.

Alliance Advertising, an independent communication agency, which specialises in media, sports, digital, creative, and events, and claims to be India’s leading sports marketing agency, leveraging IPL Jersey’s and other sports sponsorships, including ground rights.

Commenting on its role in connecting Sri Lanka Cricket and Kent RO, Arshad Shawl, founder and director of Alliance Advertising said, ‘We are excited to envisage this partnership between KENT and the SLC. Kent RO has always been a pioneer when it comes to celebrating sportsmanship. Since a series between India and Sri Lanka is being played after a gap, these matches are expected to draw high viewership across TV and digital.

Apart from awareness, our experience, and expertise, being seeing on the team jerseys does catapult the brand’s perception and imagery with high ROI. We are looking forward to a fantastic series and hope to build a stronger relationship with Sri Lanka Cricket.
The series is expected to receive wide attention across the cricketing world, as the competition will be shown live across the globe,” he said.